Incorporating AI into Your Content Strategy

This workshop title is available both in-person and online.

Description

Generative Artificial Intelligence (GenAI) and Large Language Models (LLMs) are taking communications and content creation industries by storm. Well-integrated GenAI can be a powerful tool to modernize your content strategy.  

In this workshop, you will be guided through the process of evaluating Gen AI models, understanding cyber security risks and mitigation, exploring ethical and legal considerations, and communicating to leadership how and why GenAI should be incorporated into your content strategy. 

You will learn to

• Evaluate the strengths and weaknesses of AI  
• Understand legality and ethical concerns and mitigations  
• Monitor the trends in AI  
• Identify use cases for AI 
• Evaluate GenAI models  
• Communicate to leadership about AI  
• Write a business case for GenAI  
• Write a content strategy as it applies to AI  
• Build an implementation plan for incorporating AI  

Prerequisites

Please arrange for access to an LLM before the course begins, this will be used during each  of the 8 sessions. All demonstrations will be done with a paid ChatGPT account. However, you can use any of the public LLMs such as Claude, Co-Pilot, Llama, etc. You are also welcome to use a private model if one is available to you through your employer. Having an LLM app on your smartphone is also an option. 

Online Course Required Materials / Background

• Laptop / personal computer 
• Internet access 
• Course is delivered using a live, virtual online classroom, providing an environment for optimal learning. Attendees are encouraged to ask questions by unmuting or using the chat feature. 
• 8 sessions, one per week 
• Sessions are 2 hours in length 
• Each session will provide an exercise for participants to complete independently. Participants are welcome to email instructors with questions throughout the course. Solutions to all assignments will be provided electronically.