Using AI to Write and Deliver Content

This workshop title is available both in-person and online.

Description

Is your content AI ready?  How does your content show up in an AI generation? With AI incorporated into your content strategy, now you need to ensure that the content is accurate whether you are authoring it or another user getting it generated by an AI. How you write and who (or what) you write for is a critical part of the AI revolution. 

This workshop walks you through the decisions and considerations that need to be made in the process of getting your content AI ready. This includes a deep dive into knowledge graphs with a focus on structured authoring. We will practice prompt engineering skills to equip authors with skills to get the best generations. We will also guide you through the implications and best practices for what happens when your content is ingested into a GenAI (public or private).   

What you’ll learn

• How to use GenAI in your content creation process 
• How to use GenAI in your content delivery strategy 
• How to write for GenAI 
• Prompt Engineering 
• Implementing GenAI into your content creation process 
• How to specialize and train a model 

Prerequisites

The Incorporating AI into Your Content Strategy workshop is strongly suggested as a prerequisite for this course. 

Online Course Required Materials / Background

• Laptop / personal computer 
• Internet access 
• Course is delivered using a live, virtual online classroom, providing an environment for optimal learning. Attendees are encouraged to ask questions by unmuting or using the chat feature. 
• 8 sessions, one per week 
• Sessions are 2 hours in length 
• Each session will provide an exercise for participants to complete independently. Participants are welcome to email instructors with questions throughout the course. Solutions to all assignments will be provided electronically.